Meet Rizer, a home product designed to blend beauty and functionality. Rizer is a floor mat that transforms into a step stool, created to make everyday reach challenges easier while enhancing the look of any home. The Rizer team came to me to lead their market research, run a trademark database search, and create the final brand identity suite. My work focused on positioning Rizer as both a practical tool and an elevated home essential. The product is still in development, so while mockups are not yet available, the brand direction captures the warmth, simplicity, and quiet innovation at the heart of Rizer.