The Present App

What i did

  • Ux Strategy

  • User research

  • branding design

  • photography art direction

  • marketing page design

  • ux/ui design (mobile/Desktop)

  • Design system

  • engineering handoff

the brief

Julie and Monika came to me with a unique request: to create an app that would simplify the art of being a great friend. Drawing from their personal experiences, we embarked on a collaborative journey that led to the birth of Present. This innovative product tackles common friendship challenges, such as forgetting birthdays and finding the perfect gift, all within a minimal, user-friendly interface. Through extensive user research and the integration of a thoughtful gift recommendation system, we successfully addressed their needs and aspirations. Our work together on "Present" is more than just a project; it's a testament to the power of technology in fostering human connections.

A graphic with the word 'Present' written in large dark teal letters, with a small coral-colored leaf-like icon above the text, on a light beige background.
A close-up of a cat's tail and a person's hand holding the tail.
A black background with a diagonal row of alternating white and black squares, creating a checkered pattern.
Close-up of a smartphone screen showing two app icons, one with an abstract red plant and the other a green speech bubble.
Screenshot of a web browser tab displaying part of a webpage with a logo and the word 'Present' and navigation icons including back, forward, refresh, and home.
Design process flowchart with six steps: Strategy, Research, Branding, Wireframe, Design, Test, each with listed tasks.
A young woman with curly hair, wearing black leggings, a dark green top, and high-heeled boots, is crossing a city street at a crosswalk. She holds a coffee cup in one hand and a smartphone in the other, smiling as she walks.
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